A Simple Goal

NuLink provides cable television service with one simple goal: to offer every customer the very best TV experience possible. That means delivering all the shows you enjoy at a value that makes sense to your family. Big programming networks that supply those shows to NuLink often have other priorities.

What's the Problem?

Today, just six multi-billion-dollar corporations own or control about 90% of existing TV networks and their programs. These big media conglomerates often wield their tremendous power to entitle themselves at your family’s expense. Many of these network owners also happen to be cable operators and they’re among NuLink’s biggest competitors.

At times, their interests may not be in line with yours. They may demand fee increases that are double, triple, or even more for the same programs and experience. Other cable and satellite companies are faced with the same challenges. And when NuLink or other video providers try to defend you, networks often threaten to stop providing their content. In many cases across the country, they have walked away – permanently, or until their demands were met.

On Your Side

As an independent cable company, NuLink has no conflicting interests or ownership connections with any programmers. We focus exclusively on what’s best for our customers. That’s why we do everything possible to convince network owners to keep their prices reasonable.

NuLink is not a monopoly. We know you have a number of other cable providers to choose from and we appreciate your choosing us.

Programming Costs

A Tale of Two Buckets

When you pay your monthly bill for cable service, you’re writing a check for two cost “buckets.” The first one represents the costs of providing service. That includes installing and maintaining technical facilities, and employees to answer your call and come to your home to resolve problems, as well as the normal expenses common to every business, like paying the electric bill and our taxes. NuLink works hard to keep these costs under control, and we operate more efficiently than many cable companies.

The second bucket is the fees programmers charge for their channels. Today, about 45 cents of every dollar of your monthly bill for cable television goes to the programmers whose channels we carry. It takes money to produce quality programming, and reasonable increases are a fact of life. But recently, some programmers have demanded huge increases for certain networks, doubling or tripling their fees, or even more. To get these excessive price hikes, some programmers are willing to remove their networks from your channel line-up. NuLink does everything possible to prevent that from happening.



How does NuLink choose the channels it offers?

NuLink makes every effort to bring its basic cable customers a broad selection of popular channels, basing decisions on customer feedback, Nielsen ratings, and input from local NuLink employees who speak with customers every day. We also hope to offer your family more control over the value you receive based on specific interests – like sports – where you could decide whether or not to subscribe to them. Finally, we want to boost our on-demand and on-the-go offerings so you can see more of the individual series you want -- when, where, and on whatever device you choose. Some programmers are willing to deny you that future and make your family pay more just to keep things the same.

Why does my cable bill go up every year?

We do our best at NuLink to keep costs reasonable. And where we have greater control over such items as employee wages and cost of operations, we manage with great efficiency. But many programmers believe they are entitled to more of your family’s hard-earned dollars. We believe loyalty is always earned and never entitled, and we become frustrated when programmers are willing to use your family’s loyalties to drive up costs without adding any additional value.

I already pay NuLink a lot for cable service – can’t you just cover the cost increases?

We take great pride in operating as efficiently as possible so that we can provide you with the excellent experience and value you deserve. NuLink typically absorbs some of the cost increases programmers demand. But cost is only half of the equation. If programmers keep demanding more and more for the same – or even less – then that’s resources NuLink cannot invest toward innovation and creating the next wave of products to enhance your family’s video experience.

Why shouldn't I switch to another TV provider so I don't have to worry about NuLink’s problems with programmers?

Unfortunately, that won’t help. Every major TV provider -- DISH, DIRECTV, AT&T U-Verse, Verizon FiOS, and all of the major cable companies face the same situation. Each of these companies has contracts with the same network owners. When the contracts expire, networks raise their rates.

What is retransmission consent?

NuLink won’t get rid of a local broadcast station -- the only one making that decision would be the station itself. Since 1992, television station owners have been authorized by Congress to grant or deny permission for a cable television provider to re-transmit their signals. This right is renewable every three years, and broadcasters’ demands for retransmission consent have been skyrocketing. The law also allows local broadcast network affiliates (ABC, NBC, CBS and FOX stations) to prevent NuLink from offering a neighboring affiliate that carries the same national programming. If you think this is working against your family, you can express your concerns to your local Congressional representatives. The movement for local choice continues to gain momentum, and your voice certainly helps.

How are broadcasters different from cable networks which also charge a programming fee?

Broadcasters want to be paid like cable channels, but there’s an important difference: They’re broadcasters and their signals remain free to everyone, over-the-air. They also make most of their most popular shows available for free online. You can provide your family a second line of defense with a very simple, very inexpensive digital antenna. Broadcasters are required by law to provide signals strong enough to reach their entire community. NuLink is certainly willing to compensate broadcasters for the convenience of offering their stations in your channel guide and line-up, but customers should not have to pay a premium for programming that is available elsewhere for free.



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Cable TV Service and Support hours:Mon-Sat 8:00AM to 9:00PM
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